China's top League of Legends Pro League, run by TJ Sports, announced that Autofull gaming chairs replaces DXRacer for the 2020 season. Autofull joins Mercedes, Nike, KFC and several other big names representing the 2020 season.
TJ Sports is the League of Legends Pro League (LPL) organizer. That operation is a China-based joint venture between Tencent and Riot Games.
The LPL serves as the Chinese feeder league for the League of Legends World Championships. Last year, they ran tournaments across China that sent 5 teams to the finals.
The LPL 2019 regional finals did decent numbers: 128,740 peak viewers and 52,559 average viewers.
New sponsors for 2020
For the 2020 LPL season, Mercedes, Nike, Harbin Brewery, KFC and Intel return as sponsors. Not returning are Alienware, Doritos, L’Oréal and DXRacer.
Replacing DXRacer is Autofull. Autofull is a Chinese gaming chair company with a rich history in Chinese esports. Since 2016, they’ve partnered with many top tournaments in China.
For example, they were the official chairs of the World Cyber Arena 2016 finals. Over 200 million people watched that event, most of them from China.
Autofull’s product Ambassador is Uzi (Jian Zi-Hao). He’s a famous League of Legends player and captain of Team RNG.